DIGITAL MARKETING CAMPAIGN
Kroger Health: Food as Medicine
Lead Designer & Creative Project Manager • Summer 2021 - Winter 2022
A digital campaign with Kroger Health dietitians to educate readers on healthy foods and ingredients.
A Custom Content Campaign
Live Naturally partnered with Kroger Health to create a series of editorial stories around Food As Medicine, featuring a unique ingredient to educate readers on its specific health benefits.
I created unique pages for each ingredient in digestible sections to encourage readers to learn more. The posts feature recipes and related content throughout the story.
Social Media Promotion
I created a series of stories and posts to promote the content on social media. These were designed to keep readers informed and engaged with the content. I used tips and facts from the editorial stories and included poll and questions to encourage interaction from our readers.
