MARKETING DESIGN
Live Naturally Marketing Materials
Lead Digital Designer • Winter 2019 - Spring 2022
Marketing materials created for various promotional opportunities.
Landing Pages
I created a wide variety of landing pages to support the print editorial and digital campaigns. These pages linked to additional stories and were used to drive readers to the website.
Emails
I created custom email templates for weekly emails and marketing campaigns. These emails were focused around editorial content and recipes. I chose a simple block format for the emails to make them easy to follow on both desktop and mobile, displaying the most popular content at the top.
Recipe Ebooks
We used ebooks both as an incentive for users to subscribe to our newsletters and to support digital campaigns. The ebooks were strategically planned around seasonal and trending topics. We choose popular recipes with beautiful imagery and had support from various cookbook authors.
Since many of our readers have dietary restrictions, we chose to include a dietary key that is shown throughout the recipes. All of the recipes are shoppable through our website to make meal planning easy.
Social Media Promotion
To support our editorial content we often feature products, recipes, tips and videos on our social media pages. These are made in a digestible format offering product suggestions and health and cooking tips.
Web Banner Ads
As a part of a brand awareness campaign we created various banner ads aimed at Kroger shoppers. The imagery and messaging for the ads were chosen based off personas of our target demographics.
