WEB & GRAPHIC DESIGN
Live Naturally Website Redesign
Digital Art Director and Project Manager • April 2021 - September 2021
Live Naturally magazine needed an updated website that was easy to use for both readers and consumers. Using current recipes and stories we updated the page layouts making them simple and easy to read. With 70% of their users being mobile, we focused on mobile first to capture those readers.
Editorial and Recipe Focus
I chose to bring the editorial stories and recipes to the homepage making it easier to find the content and browse. I also created specific sections for the content types to create hierarchy. For the recipes, we formatted the page to showcase the beautiful imagery and shoppable recipes through Kroger, followed by the recipe itself.
Introducing User Accounts
Live Naturally wanted to give readers the option to save their recipes in one place to access at anytime. By creating user accounts, readers can easily find their recipes and shop or print them all from the Live Naturally website.
Updated Media Kit
To make communication with advertisers even easier, Live Naturally wanted an online media kit to showcase their work on custom content along with other advertising information. I created a micro-site that is easily accessible from the homepage. This contains a simple navigation that directs advertisers to the different content options that Live Naturally offers.
Campaign Landing Pages
I created landing page templates for Live Naturally’s custom content and marketing campaigns. These landing pages were designed to feature various content types such as video, editorial, and recipes.
Shoppable Recipes Promotional Video
With the launch of the new website we also launched a new online recipe shopping experience. This allowed consumers to shop recipes or a products within an editorial story directly from the website. Using a third party partner, Whisk, we were able to make the recipe directly shoppable with Kroger and Instacart.
This video was made as a promotional piece to showcase the new shopping experience to consumers and advertisers.
To learn more visit:
livenaturallymagazine.com