DESIGN SYSTEM
project44 Marketing Refresh
Designer & Creative Project Manager • Summer 2022 - Fall 2022
During my time at project44 myself and the creative team worked to develop a new design system for marketing materials. These assets ranged from organic and paid social media posts to audiograms and print collateral. We utilized the existing brand system and partnered with the larger marketing team to rethink and curate a new system to elevate the brand.
Organic and Paid Social Posts
I Worked closely with the VP of Creative to up-level brand perception and developed a new design system for social graphics resulting in 150% increase in social followers in <9 months.
Supply Chain LIVE Audiograms
Interactive social posts I created for a monthly webinar event to generate excitement around the series and reach a wider audience on social.
Print Collateral
I designed various printed materials to better inform prospective clients and partners of project44 and their offerings.
