CUSTOM CONTENT CAMPAIGN
Primal Kitchen Custom Content Campaign
Lead Designer & Project Manager • Spring 2020 - Summer 2021
A robust integrated advertising campaign focused on the seasonal and dietary demands of Kroger shoppers.
Educating Readers
Myself and the digital marketing team created a multi-quarter campaign focusing on the trending topics of keto, paleo and low-carb lifestyles. I designed custom blog posts containing a combination of food, recipe and lifestyle imagery to bring the story to life.
The stories featured quick tips designed with the Primal Kitchen logo to break up the content and product recommendations to encourage readers to purchase their products.
Social Media Promotion
I created various posts and stories that were shared on social media. These were designed to encourage engagement from readers and provide information from the editorial content.
Custom Branded Videos
I created a handful of how-to recipe videos to encourage users to try their recipes. These recipes were created around trending topics and seasonality.